The paper A Cross-National Comparative Study of Senior Management Policy, Marketing–Manufacturing Involvement, and Innovation Performance in the Journal of Product Innovation Management has […]
Marketing and Manufacturing involvement in R&D Read Post »
In a press release titled Secret to Successful New Product Innovation, the marketing firm Nielsen publishes shocking results that management involvement reduces the
Does management involvement drive down R&D efficiency? Read Post »
There in an interesting paper The Role of Information Technologies in Enhancing R&D–Marketing Integration: An Empirical Investigation in Journal of Product Innovation Management.
Can IT enhance integration between R&D and Marketing? Read Post »
We have discussed the problem surrounding definition of what constitutes innovation and what is invention or just engineering. The issue
How to define Innovation? Read Post »
As we have seen, global product development is a here to stay – whether organizations like it or not. Managing
International Product Development Read Post »
The article Metrics: R&D Should Settle for Second Best in CEB Views points out that it generally not worth putting in a lot
Metrics: R&D Should Settle for Second Best Read Post »
The article An Epidemic Of Failing To Manage Growth in Forbes.com suggests that lot of the ill that befell companies like Toyota, Dell,
An Epidemic Of Failing To Manage Growth Read Post »
Training is extremely critical to most R&D organizations. Toyota, as we have seen, has made improved training a key cornerstone of
Putting a value on training Read Post »
As we discussed yesterday, Toyota is out trying to mend its broken reputation. When the light of public scrutiny is
Behind the scenes at Toyota’s R&D center – Part II Read Post »
As promised earlier in our case study on portfolio management, here are some insights into R&D management at Toyota. As
Behind the scenes at Toyota’s R&D center – Part I Read Post »
At Inspird.com, we help organizations unlock the full potential of artificial intelligence—driving smarter decisions, streamlined processes, and sustainable growth. Our solutions are designed to empower businesses to innovate, stay competitive, and create lasting impact in a rapidly evolving digital world.